{"id":6664,"date":"2012-09-22T22:24:12","date_gmt":"2012-09-23T03:24:12","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=6664"},"modified":"2012-09-22T22:24:12","modified_gmt":"2012-09-23T03:24:12","slug":"can-microsoft-convince-people-to-subscribe-to-software","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=6664","title":{"rendered":"Can Microsoft Convince People to Subscribe to Software?"},"content":{"rendered":"<blockquote><p>Observers have said that, with this newest pricing shift, Microsoft is using a\u00a0carrot-and-stick approach or <a href=\"http:\/\/www.engadget.com\/2012\/09\/17\/microsoft-announces-office-2013-and-365-pricing-nudges-users-to\/\" target=\"_blank\">trying to \u201cnudge\u201d customers<\/a> toward a\u00a0subscription service for Office. But I\u2019d go a\u00a0bit farther\u2014for some buyers, it might feel like signing up with a\u00a0gun to their\u00a0head.<\/p>\n<p>That\u2019s because Microsoft is making it much more expensive to buy Office the old way, in order to make the new subscription model look like a\u00a0better, simpler, more straightforward deal.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.xconomy.com\/seattle\/2012\/09\/21\/can-microsoft-convince-people-to-subscribe-to-software\/?single_page=true\">Can Microsoft Convince People to Subscribe to Software? | Xconomy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Observers have said that, with this newest pricing shift, Microsoft is using a\u00a0carrot-and-stick approach or trying to \u201cnudge\u201d customers toward a\u00a0subscription service for Office. But I\u2019d go a\u00a0bit farther\u2014for some buyers, it might feel like signing up with a\u00a0gun to &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=6664\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[50,846],"class_list":["post-6664","post","type-post","status-publish","format-standard","hentry","category-business","tag-microsoft","tag-saas"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/6664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6664"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/6664\/revisions"}],"predecessor-version":[{"id":6665,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/6664\/revisions\/6665"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6664"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}