{"id":4476,"date":"2012-06-04T17:30:29","date_gmt":"2012-06-04T22:30:29","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=4476"},"modified":"2012-06-04T17:41:15","modified_gmt":"2012-06-04T22:41:15","slug":"online-social-networks-can-be-tipped-by-as-little-as-0-8-of-their-population","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=4476","title":{"rendered":"Online Social Networks can be Tipped by as Little as 0.8% of their Population"},"content":{"rendered":"<blockquote><p>The spreading of a trend or behavior in a social network is a very active area of research. One very important model of trend spreading is the \u201ctipping\u201d model. With tipping, an individual in a network adopts a trend if at least half (or some other proportion) of his or her friends have previously done so. An important problem in viral marketing is to find a \u201cseed set\u201d of individuals in the social network. If all members of a \u201cseed set\u201d in a social network initially adopt a certain trend, then a cascade initiates through the tipping model which results in the entire population adopting that trend. So, if a viral marketer wants to provide free samples of a product to certain individuals, a seed set is likely a good place to start.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/blog.netsciwestpoint.org\/2012\/05\/30\/online-social-networks-can-be-tipped-by-as-little-as-0-8-of-their-population\/\">Online Social Networks can be Tipped by as Little as 0.8% of their Population | The Central Node<\/a>.<\/p>\n<blockquote><p>Our work, \u201cLarge Social Networks can be Targeted for Viral Marketing with Small Seed Sets,\u201d will be presented at the <strong><em>IEEE\/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)<\/em><\/strong> as a full paper this August<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The spreading of a trend or behavior in a social network is a very active area of research. One very important model of trend spreading is the \u201ctipping\u201d model. With tipping, an individual in a network adopts a trend if &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=4476\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[343,100,247,659],"class_list":["post-4476","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ieee","tag-interesting-research","tag-social-networking","tag-west-point"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/4476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4476"}],"version-history":[{"count":2,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/4476\/revisions"}],"predecessor-version":[{"id":4478,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/4476\/revisions\/4478"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4476"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}