{"id":2498,"date":"2012-01-27T01:48:08","date_gmt":"2012-01-27T07:48:08","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=2498"},"modified":"2012-10-17T11:07:55","modified_gmt":"2012-10-17T16:07:55","slug":"yahoo-challenges-apple-with-a-cocktail-of-mobile-publishing-tools","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=2498","title":{"rendered":"Yahoo Challenges Apple with a Cocktail of Mobile Publishing Tools"},"content":{"rendered":"<blockquote><p>It turns out that Yahoo (NASDAQ: YHOO) has ambitious plans to help publishers get more efficient about how they push content out to mobile devices. Specifically, Yahoo wants to become the new middleman of the mobile publishing world, giving media companies software that they could use to reach users of iPhones, Android devices, Windows phones, and other gadgets without having to bow to the programming approaches favored by their powerful makers\u2014namely Apple, Google, and Microsoft.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.xconomy.com\/san-francisco\/2012\/01\/26\/yahoo-challenges-apple-with-a-cocktail-of-mobile-publishing-tools\/?single_page=true\">Yahoo Challenges Apple with a Cocktail of Mobile Publishing Tools | Xconomy<\/a>.<\/p>\n<blockquote><p>The first thing you need to understand about Yahoo\u2019s publishing vision is that it\u2019s coming from the Platform Technology Group. This is the same part of the company that created and then open-sourced key technologies that are now part of the Web\u2019s infrastructure, such as Hadoop, which allows companies to run big, distributed software systems,<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>It turns out that Yahoo (NASDAQ: YHOO) has ambitious plans to help publishers get more efficient about how they push content out to mobile devices. Specifically, Yahoo wants to become the new middleman of the mobile publishing world, giving media &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=2498\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[402,227,924,377],"class_list":["post-2498","post","type-post","status-publish","format-standard","hentry","category-programming","tag-hadoop","tag-mobile","tag-publishing","tag-yahoo"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/2498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2498"}],"version-history":[{"count":4,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/2498\/revisions"}],"predecessor-version":[{"id":7547,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/2498\/revisions\/7547"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}