{"id":14609,"date":"2014-11-28T17:06:19","date_gmt":"2014-11-28T23:06:19","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=14609"},"modified":"2014-11-28T17:06:20","modified_gmt":"2014-11-28T23:06:20","slug":"turning-customers-into-cultists","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=14609","title":{"rendered":"Turning Customers Into Cultists"},"content":{"rendered":"<blockquote><p>A number of Bay Area companies have come to incorporate this insight into their marketing strategies. In 2004, shortly after launching the restaurant-review site Yelp, the founders were struggling to grow the company. They decided to convene a gathering of about 100 power-users. The get-together \u201cwas a big success,\u201d Ligaya Tichy, who later served as Yelp\u2019s senior community manager, told me. \u201cBringing users together to share what they loved about the site led to a huge spike in activity. What we realized is that people aren\u2019t really motivated by companies. They\u2019re motivated by <i>other people<\/i>. We needed to get the message across: <i>you<\/i> are what makes this product cool.\u201d The number of reviewers on the site grew from 12,000 in 2005 to 100,000 in 2006.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.theatlantic.com\/magazine\/archive\/2014\/12\/turning-customers-into-cultists\/382248\/?single_page=true\">Turning Customers Into Cultists &#8211; The Atlantic<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A number of Bay Area companies have come to incorporate this insight into their marketing strategies. In 2004, shortly after launching the restaurant-review site Yelp, the founders were struggling to grow the company. They decided to convene a gathering of &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=14609\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[137,288,976],"class_list":["post-14609","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-advertising","tag-apple","tag-business-methods"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/14609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14609"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/14609\/revisions"}],"predecessor-version":[{"id":14610,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/14609\/revisions\/14610"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14609"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}