{"id":13954,"date":"2014-08-28T12:51:04","date_gmt":"2014-08-28T17:51:04","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=13954"},"modified":"2014-08-28T12:51:04","modified_gmt":"2014-08-28T17:51:04","slug":"let-the-ice-bucket-trademark-challenges-begin-alsassociation-files-to-register-ice-bucket-challenge-with-uspto","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=13954","title":{"rendered":"Let the ice bucket trademark challenges begin! @alsassociation files to register ICE BUCKET CHALLENGE with USPTO"},"content":{"rendered":"<blockquote><p>But who owns the name \u201cICE BUCKET CHALLENGE\u201d? It is a viral movement. Its origin is disputed, and likely was used for other charitable causes first.<\/p>\n<p>Yet by filing with the USPTO, the ALS Association now alleges that it owns rights to the phrase \u201cIce Bucket Challenge\u201d in connection with charitable fundraising.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.erikpelton.com\/2014\/08\/27\/let-the-ice-bucket-trademark-challenges-begin-alsassociation-files-to-register-ice-bucket-challenge-with-uspto\/\">Let the ice bucket trademark challenges begin! @alsassociation files to register ICE BUCKET CHALLENGE with USPTO &#8211; Erik M Pelton &amp; Associates, PLLC<\/a>.<\/p>\n<blockquote><p>ALS Association captured a viral wave this summer. And it raised lots of money and attention for the ALS disease and the struggle to find a cure and to assist those diagnosed with it. An effort to register the ICE BUCKET CHALLENGE strikes me as a bit akin to those who sought register BOSTON STRONG after the marathon bombings in 2013<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>But who owns the name \u201cICE BUCKET CHALLENGE\u201d? It is a viral movement. Its origin is disputed, and likely was used for other charitable causes first. Yet by filing with the USPTO, the ALS Association now alleges that it owns &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=13954\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[750,1325],"class_list":["post-13954","post","type-post","status-publish","format-standard","hentry","category-ip","tag-trademarks","tag-uspto"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/13954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13954"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/13954\/revisions"}],"predecessor-version":[{"id":13955,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/13954\/revisions\/13955"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13954"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}