{"id":12245,"date":"2014-01-20T16:54:21","date_gmt":"2014-01-20T22:54:21","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=12245"},"modified":"2014-01-20T16:54:21","modified_gmt":"2014-01-20T22:54:21","slug":"ad-blockers-a-solution-or-a-problem","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=12245","title":{"rendered":"Ad blockers: A solution or a problem?"},"content":{"rendered":"<blockquote><p>Existing users of ad blocking software may be a lost cause. Once consumers decide to block ads and experience the cleaner Web pages and faster load times that ad blocking delivers as it filters out bandwidth-hungry animations, video and other advertising content, they&#8217;re less likely to want to give it up.<\/p>\n<p>But will mainstream consumers in the U.S. turn to ad blockers in a big way? &#8220;The numbers have not reached the point where publishers are panicked,&#8221; says Chapell. &#8220;But if those products were on 80% of computers, we&#8217;d be having a very different conversation.&#8221;<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.computerworld.com\/s\/article\/9245190\/Ad_blockers_A_solution_or_a_problem_?taxonomyId=71&amp;pageNumber=4\">Ad blockers: A solution or a problem? &#8211; Computerworld<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existing users of ad blocking software may be a lost cause. Once consumers decide to block ads and experience the cleaner Web pages and faster load times that ad blocking delivers as it filters out bandwidth-hungry animations, video and other &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=12245\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[137,442,877],"class_list":["post-12245","post","type-post","status-publish","format-standard","hentry","category-business","tag-advertising","tag-business-model","tag-market-research"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/12245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12245"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/12245\/revisions"}],"predecessor-version":[{"id":12246,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/12245\/revisions\/12246"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}