{"id":11868,"date":"2013-12-03T14:18:54","date_gmt":"2013-12-03T20:18:54","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=11868"},"modified":"2013-12-03T23:09:50","modified_gmt":"2013-12-04T05:09:50","slug":"swarm-mobile-gets-3-5m-to-track-shoppers-in-physical-stores","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=11868","title":{"rendered":"Swarm Mobile gets $3.5M to track shoppers in physical stores"},"content":{"rendered":"<blockquote><p>The goal is to put physical shops on a similar playing field as e-commerce stores, which already have a wealth of data about customer buying habits. According to the website, Swarm treats smartphones like \u201coffline cookies,\u201d so stores can personalize the experience for new and repeat shoppers. Swarm does this through its cloud-based platform that integrates into a store\u2019s public Wi-Fi network.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/venturebeat.com\/2013\/12\/02\/swarm-mobile-gets-3-5m-to-track-shoppers-in-physical-stores-sec-filing\/\">Swarm Mobile gets $3.5M to track shoppers in physical stores | VentureBeat | Mobile | by christinafarr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The goal is to put physical shops on a similar playing field as e-commerce stores, which already have a wealth of data about customer buying habits. According to the website, Swarm treats smartphones like \u201coffline cookies,\u201d so stores can personalize &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=11868\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[442,308,78],"class_list":["post-11868","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business-model","tag-startups","tag-wifi"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/11868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11868"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/11868\/revisions"}],"predecessor-version":[{"id":11869,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/11868\/revisions\/11869"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11868"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}