{"id":11408,"date":"2013-10-16T17:56:02","date_gmt":"2013-10-16T22:56:02","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=11408"},"modified":"2013-10-16T17:56:02","modified_gmt":"2013-10-16T22:56:02","slug":"the-problem-with-android-is-choice","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=11408","title":{"rendered":"The Problem with Android is Choice"},"content":{"rendered":"<blockquote><p>Perhaps the most famous is Sheena Iyengar\u2019s 1995 &#8220;<a href=\"http:\/\/www.nytimes.com\/2010\/02\/27\/your-money\/27shortcuts.html?_r=0\" target=\"_blank\">jam jar study<\/a>&#8220;, which showed a 4x increase in options <strong>decreased purchases by 85%.<\/strong><\/p>\n<p>Iyengar\u2019s study is not alone. Barry Schwartz\u2019s excellent book <em><a href=\"http:\/\/www.amazon.com\/The-Paradox-of-Choice-ebook\/dp\/B000TDGGVU\/\" target=\"_blank\">The Paradox of Choice<\/a><\/em> covers the problem in detail. Of particular interest is his discussion of how choice affects buyer\u2019s remorse. The more choices you consider, the more likely you\u2019ll be to regret your decision, and the less satisfied you\u2019ll be.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/sixrevisions.com\/user-interface\/androids-problem\/\">The Problem with Android is Choice<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps the most famous is Sheena Iyengar\u2019s 1995 &#8220;jam jar study&#8220;, which showed a 4x increase in options decreased purchases by 85%. Iyengar\u2019s study is not alone. Barry Schwartz\u2019s excellent book The Paradox of Choice covers the problem in detail. &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=11408\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[48,877],"class_list":["post-11408","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-android","tag-market-research"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/11408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11408"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/11408\/revisions"}],"predecessor-version":[{"id":11409,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/11408\/revisions\/11409"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11408"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}